Who moved my cheese? No, I mean, Who changed my coffee?

My e-mail to Cafédirect:

Hello.

I'd like to ask whether any changes have been made to the Cafédirect blend when you rebranded it from 5065 to Classic. To my palate it does not taste as good any more. Indeed, I am unable to finish a cup, it's that unappealing. And not only that, it is not as attractive in the cup anymore, looking like a cheap greasy-spoon-cafe type of coffee, leaving a nasty film around the cup's rim.

I have been drinking Cafédirect since way back before it was rebranded as 5065, so I think I have a good grasp on the way it should look and taste. On that note, why rebrand it anyway? The new look is very bland and generic and caused much confusion to both myself and the supermarket staff when I was trying to buy my usual jar.

I look forward to hearing from you on the points raised here.

Yours disappointedly on several counts.

Their reply:

Dear _____,

Thank you for your email. We greatly value consumer feedback. As part of our continuing improvement programme we have improved the flavour of the freeze dried coffee to make it more similar to ground and 5065 has been replaced by Classic Blend. The residue you have found around your cup is a sign of the coffee's quality. We will not be reintroducing 5065.

You may like to try our new Intense or Special Selection freeze dried coffees. I am sorry you do not like Classic Blend and I will pass your comments on to my Brand manager.

Thank you for supporting us from our beginnings; I hope you will continue to and that one of our new coffees is to your liking.

Kind Regards.

Conclusion:

Despite having been told by Sainsbury's that these two coffees are one and the same, patently this is not the case. The coffee I have enjoyed for the best part of 10 years is no more. I rue this day. What cunt made this decision? And why the fuck was I not consulted? The swines.