Thursday, May 18, 2006

Call that an ad campaign?

Am I the only cunt utterly appalled by the arrival of Digit Al (pictured right)? This patronizing, piece-of-shit robot animation thing is the way we in the UK are being informed/
educated/call it what you will of the impending need to change over from analogue to digital TV. And the bastard thing is voiced by Matt Lucas, as though we're not all sick to the back teeth of that fucker.

And apparently we are going to be seeing a helluva lot of Digit Al. (Doesn't the name alone piss you right off?) The big analogue switch-off is coming, you see. Yeah, I see. This has been "news" for fucking years. I'm sure they were banging on about this a decade ago. I also heard way back when that any TV user who hasn't changed to a digital system by 2012 will have their upgrade paid for by the government. Don't quote me on that, but that was the rumour. No wonder they're so keen to get the message out. And to people with the attention span of a fucking orange, by the looks of it.

But this is just the latest in a long line of horrific ad campaigns foisted upon us poor unsuspecting Brits. Horrific not only in their patronizing ways, but also in their ugliness. Those ads for getting literate, with the camouflage guy who hides in the classroom. And another one like that, with the wrinkled-up, green, pointy-nosed hag who mocks the woman who can't read. And even the Sprite ads. Whatever happened to the art of ad making, when robots were Martians and they advertised instant mashed potato.

Nostalgia? It ain't what it used to be.


Anonymous Anonymous said...

The bastard thing is tho mate, some fucker will be paid a huge wad of dosh for that pile of turd.

18 May, 2006 12:45  
Blogger wrinkled weasel said...

I have not seen it but the name says it all - patronising crap from people with no imagination.

Most of the ads I like, I can never remember what they are advertising.

18 May, 2006 12:46  
Blogger * (asterisk) said...

RD: I'm sure shitloads of cash were thrown at it. The campaign is due to run for SEVEN YEARS!

So, WW, plenty of time for you to see it... I know what you mean about unmemorable products usually being the best ads. Surely that's counterproductive?!

18 May, 2006 13:11  
Blogger a.c.t said...

My favourite ads are the Guinness ones, especially the one with the horses coming out of the sea - visually beautiful and memorable music. These type of adverts are the best - the ones that familiarise you with the product without ramming it down your throat.

18 May, 2006 13:56  
Blogger The Wanted Man said...

I had to explain to someone from the other side of the Atlantic Ocean what the smash robots were. They thought I was fucking mental patient.

18 May, 2006 14:54  
Blogger FOUR DINNERS said...

'N Leonard Rossiter spilled Cinzano over Joan Collin's tits, 'n they had to edit the Green Cross Man 'cause his balls were too big in his suit...those where the days indeed.

18 May, 2006 16:12  
Blogger * (asterisk) said...

See, these are all good ads, ACT, TWM, & 4D. There's no Digit Al among them. It's a downward spiral, no doubt...

18 May, 2006 16:25  
Blogger the cappuccino kid said...

"hi, i'm barry scott, can i tell you about cillit bang?"


"i said you buy one you get one free"


19 May, 2006 10:41  
Blogger the cappuccino kid said...

how did the guy with the helicopter hear ted moult if everest windows were sound proof?

19 May, 2006 10:43  
Blogger * (asterisk) said...

"You only fit double glazing once, so fit the best: Everest."

Good tag line, though.

And what sort of name is Cillit Bang?, I ask you.

19 May, 2006 10:45  
Blogger Datingmonkey said...

This is good though:

19 May, 2006 12:06  
Blogger the cappuccino kid said...

you only fit it once? tell fucking safe style uk. we have it. if we wanted to replace it we would phone them surely. not have them ringing evey other fucking day. twats.

20 May, 2006 08:51  
Blogger Noah said...

That is some freaky shit right there.

20 May, 2006 16:16  
Blogger Candy Minx said...

I just read this post out loud to my boyfriend...after reading out loud the "actung fuckwit" and I could barely enuciate we were laughing so hard...these last couple of days have been so funny here you're killing me.

21 May, 2006 05:48  

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