Call that an ad campaign?

Am I the only cunt utterly appalled by the arrival of Digit Al (pictured right)? This patronizing, piece-of-shit robot animation thing is the way we in the UK are being informed/
educated/call it what you will of the impending need to change over from analogue to digital TV. And the bastard thing is voiced by Matt Lucas, as though we're not all sick to the back teeth of that fucker.

And apparently we are going to be seeing a helluva lot of Digit Al. (Doesn't the name alone piss you right off?) The big analogue switch-off is coming, you see. Yeah, I see. This has been "news" for fucking years. I'm sure they were banging on about this a decade ago. I also heard way back when that any TV user who hasn't changed to a digital system by 2012 will have their upgrade paid for by the government. Don't quote me on that, but that was the rumour. No wonder they're so keen to get the message out. And to people with the attention span of a fucking orange, by the looks of it.

But this is just the latest in a long line of horrific ad campaigns foisted upon us poor unsuspecting Brits. Horrific not only in their patronizing ways, but also in their ugliness. Those ads for getting literate, with the camouflage guy who hides in the classroom. And another one like that, with the wrinkled-up, green, pointy-nosed hag who mocks the woman who can't read. And even the Sprite ads. Whatever happened to the art of ad making, when robots were Martians and they advertised instant mashed potato.

Nostalgia? It ain't what it used to be.